Every bounce code, explained with a fix.
Gmail is rejecting mail it thinks recipients do not want.
Your Gmail bounce rate rose from 0.9% to 1.2% on 1,456,789 emails. Almost all of the new bounces are 550 5.7.1.
- 1Slow Gmail sending by 25% for 7 days.
- 2Stop mailing addresses that already hard bounced.
- 3Confirm SPF and DKIM pass on mail.acme.io.
They are invalid addresses, not a reputation problem.
Hard bounces are 64.2% of all bounces. Soft bounces are 23.1%. Blocks are 12.7%.
Suppress an address after its first hard bounce so it never gets retried.
No. Outlook is steady.
Outlook delivered 99.1% of 398,765 emails. Its bounce rate is flat at 0.9%.
Yahoo is at 99.4%. Gmail is the only provider that moved.
- 1Keep Outlook volume steady.
- 2Spend this week on Gmail.